Our Mission

We began with...

We began with a simple idea so that you could experience baking made simple. We believe that everyone, yes everyone, can bake from scratch. The trouble is that baking from scratch is time-consuming and unpredictable. So, we created a better way. First, we sourced the finest, all-natural, non-GMO, and gluten-free ingredients. We’re talking about velvety chocolate, bursts of fresh fruit goodness, and the homey taste of real vanilla. Next, we collected a team of pastry chefs to develop a range of fun and flavorful cakes, making sure that every recipe would be just as successful in a gluten-free version. The icing on the cake? That has to be our truly fresh frosting. (We don’t even want to think about what comes out of those little plastic tubes.)

Our frosting is rich, creamy, and flavorful because you make it when you need it, and not a minute before. Then came the hard part. We tested, tested, re-tested, then tested again. Our recipes and measurements had to be exactly right because we’re promising that every cake, every cupcake, and every batch of frosting you make at home will be delicious every time.

Share a little love and bake from scratch for the people in your life who matter. No guesswork, no long shopping list, no sifting, no measuring. Just a perfect — but perfectly simple — homemade dessert every time.